In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with th… Read More

B2B marketing has the distinct challenge of typically handling long and complicated sales cycles. These can be triggered by a variety of aspects, such as the need for several choice makers, the high worth of the service or products being sold, and the need for thorough research and factor to consider prior to making a purchase.One key aspect of the… Read More